A trendsetter and globetrotter, Miss Black fearlessly pursues her ambitions in her own unique way. With a captivating range of footwear and handbags, Miss Black has taken the market by storm.
Miss Black
Creating a comprehensive marketing strategy, including email marketing, SMS campaigns, social media management, influencer partnerships, and content creation for the website and blogs. This multifaceted approach aimed at increasing brand awareness, customer engagement, and ultimately, sales.
Elevate Miss Black's brand identity and market share through targeted, creative, and effective marketing strategies. By leveraging the power of digital media and influencer marketing, the goal was to connect with the audience on a personal level, driving both engagement and loyalty.
In shaping Miss Black's voice, I channelled the essence of the fashionable, cool Black Sandton girl. This approach aimed to infuse the brand's messaging with an exclusive and sophisticated vibe, resonating with our chic audience. It was about crafting a narrative that positioned Miss Black not just as a brand, but as an aspirational lifestyle, embodying the latest trends and the spirit of its stylish clientele.
Scope
Mission
Voice
Project highlights
Working with Miss Black has been an incredibly rewarding experience. It was a perfect alignment of my passion for fashion and expertise in marketing. Witnessing the tangible impact of our marketing strategies on sales and brand growth was profoundly satisfying. Miss Black was more than just a project; it was a journey that fueled my creativity and reaffirmed my love for the fashion industry.
Email Marketing
