a deeper look

Evolve Your M&A Due Diligence
Our M&A technology helps deal teams better understand, share and mitigate deal risks in real-time.


Single Source Technologies

The Challenge: As a newcomer, Single Source Technologies faced the daunting task of building its brand from the ground up in an industry filled with established players. The company needed to quickly differentiate itself and demonstrate its unique value proposition to potential clients and partners.

The Opportunity: Recognising the power of digital marketing and content creation, Single Source Technologies sought to leverage these tools to fast-track their visibility and authority in the M&A Due Diligence sector. This approach was seen as a vital step in not only attracting clients but also in building a solid foundation for long-term growth and industry recognition.

Single Source Technologies, a new startup, wanted to shake things up in the M&A Due Diligence industry with its first-of-its-kind software for deal teams. Our task was to spread the word through a dynamic digital marketing campaign. This included creating engaging website content, fine-tuning their marketing strategy, kicking off a podcast, and boosting their team's profiles on LinkedIn. The goal? To make sure Single Source Technologies became the name everyone in the industry would know and trust.

a little background

SiSo Technologies

About the Project

Our task was to implement a full-scale digital marketing plan for SiSo Technologies, enhancing their website, optimising marketing, launching a hit podcast, and elevating leaders on LinkedIn, all designed to synergise and highlight their innovative approach globally.





To launch Single Source Technologies from a newcomer to a leader in the M&A Due Diligence world. We used smart content and digital tactics to spread the word about their innovative software, draw in an audience, and build up their reputation as the experts in the field.


We kept the tone professional but approachable, aiming to connect with both experts and those new to M&A Due Diligence. The message was clear: Single Source Technologies is here to change the game with their cutting-edge software, and they know what they're talking about.




Scope

Mission

Voice

Project highlights

Working with SiSo Technologies was like diving into the deep end without knowing how to swim, especially since I was initially unfamiliar with the intricacies of M&A. Despite the steep learning curve and the challenges that came with it, the journey was nothing short of incredible. I thoroughly enjoyed immersing myself in a subject I had previously known nothing about, and being an integral part of the ABM strategy was particularly rewarding. Collaborating with the entire team at SiSo Technologies was a highlight of the experience, blending learning with enjoyment in a way that was both enriching and fulfilling.

Successfully attracted interest from the M&A community, highlighting our innovative approach and expertise.

Acquired a solid base of clients/customers in the first six months, proving our digital marketing strategy's impact.

Boosted the founders' profiles with a dynamic LinkedIn presence, enhancing visibility and industry engagement.

the results

-Matthew wallhead | Chief marketing officer - Single source technologies

We hired Nia and it was quickly evident that her technical skills and emotional intelligence were going to be such an asset to us.

Nia was instrumental in leading our copy and content strategy – working with us on developing our messaging across all channels as well as supporting our co-founders and wider team in becoming prolific and successful LinkedIn influencers and thought leaders.

Nia worked with us on our ABM strategy, our website development, our marketing, and sales collateral and helped get our podcast brand off the ground too!

She showed immense patience and professionalism working with us in some challenging times and was always pro active in trying to help and support.

Any business would benefit form Nia’s technical competencies in marketing also from her great sprit of collaboration.

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