a deeper look

Custom Branded 
Promotional Umbrellas

ibrolly

iBrolly isn't just another umbrella brand; it's a symbol of bespoke sophistication and uncompromising quality that resonates across the UK, Ireland, USA, and Australia. My role? To not only craft but also manage lead-generating ad campaigns that would showcase iBrolly's standout appeal on social media platforms tailored to each of these diverse markets. This involved creating captivating ads, running A/B tests to fine-tune our approach, and overseeing the campaigns to ensure they cut through the everyday, catching the eye and igniting interest globally. The goal was clear: transform curiosity into valuable leads by making iBrolly's vibrant designs a beacon for attention and engagement across the world.

Jumping into the iBrolly project, I got the chance to blend creativity with strategy, crafting "User-Generated Content" (UGC) style videos tailored for Meta and LinkedIn ads. My role stretched from being behind the camera to the editing suite and writing the ad copy, capturing the essence of iBrolly's unique umbrellas through video and photography. It was all about telling iBrolly's story in a way that felt relatable.

a little background

ibrolly

About the Project

Create, supervise, and tweak lead-generating advertisements for iBrolly, targeted at markets in the UK, Ireland, the USA, and Australia. This required developing engaging ads, carrying out A/B tests for optimisation, and overseeing the campaigns to successfully attract and engage an international audience.

Boost iBrolly's digital footprint and reach a broader audience by weaving compelling narratives through visual and written content. The aim was to convey the uniqueness of iBrolly's offerings in a way that felt personal and inviting, encouraging more people to discover and fall in love with the brand.

The tone for these campaigns was clear-cut and professional, tailored specifically for communications and marketing managers. It aimed to succinctly present iBrolly's unique offerings and high standards, cutting straight to the core of what matters to industry professionals without unnecessary embellishment.

Scope

Mission

Voice

Project highlights

Working out the visuals and piecing together the ad copy let me dive into a mix of creative flair and thoughtful planning. It was rewarding to see everything come together, crafting a campaign that looked sharp and struck a chord with our audience. Plus, the ads generated a lot of leads, adding an extra layer of satisfaction. There's genuine joy in knowing your efforts not only help shape a brand's story but also significantly boost its market presence. For me, this was more than just a task; it was a fun opportunity to make a lasting impact on iBrolly's story, helping them grow and succeed online.

Successfully attracted interest from the M&A community, highlighting our innovative approach and expertise.

Acquired a solid base of clients/customers in the first six months, proving our digital marketing strategy's impact.

Boosted the founders' profiles with a dynamic LinkedIn presence, enhancing visibility and industry engagement.

the results

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