a deeper look

Medical aid for South Africa, voted the best Medical Aid when it comes to service excellence in 2019/2020

Bonitas Medical Fund

Through a team effort, we segmented the audience and gave a special nod to the younger crowd. We also developed plans and strategies to ensure that every lead was directed to the right place. We spiced things up with some fun social media ads and custom landing page designs to make sure our message was reaching the right people in the right places. We added some Value Added Products (VAPs) to the mix for those who wanted to take their lifestyle to the next level. The result? An awesome CPA and ROI. Boom!

To reach a new audience, Bonitas decided it was time to get creative! We crafted a strategy to make their family-friendly products and services both exciting and affordable - the perfect combination for a winning strategy.

a little background

Bonitas Medical fund

About the Project

Create content tailored to the younger audience using segmentation and targeting. Utilise social media ads and landing pages to boost uptake of specific plans. Monitor and assess performance.

Increase awareness and uptake of medical plans among young audiences by emphasising the value added benefits and importance of preventative and proactive care. 

Our approach was all about being fun, engaging, and a bit disruptive, while still being encouraging and knowledgeable.

Scope

Mission

Voice

Project highlights

This project was definitely a challenge, but oh so worth it! I had a blast coming up with the hilarious copy for the ads that took a cheeky poke at Discovery Medical Aid. It's projects like this that make all the hard work worth it!

Want business-changing results like these?

Take these steps when you're ready to connect. Take these steps when you're ready to connect.