a deeper look

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RooCruit

RooCruit offers a much-needed solution in today's job market by linking businesses with part-time professionals ready to contribute remotely. By insisting on a minimum of three years' experience for each candidate, RooCruit ensures high-quality matches. This is particularly advantageous for small and medium-sized enterprises (SMEs) aiming to cut staffing costs without sacrificing talent quality. My role was to communicate this unique selling proposition creatively and effectively across various media, helping RooCruit to differentiate itself in a crowded space.

The focus was on improving the brand's online interaction and visibility, refining the portrayal of their freelancers through quality video edits, and leading potent advertising initiatives on META platforms. The objective was to draw attention from both sides of the marketplace: businesses in need of part-time expertise and skilled professionals looking for flexible roles, facilitating a smooth connection between the two.


a little background

RooCruit

About the Project

Creating vibrant graphics, editing captivating freelancer videos, and producing targeted ads for META platforms. My efforts aimed to firmly establish RooCruit as an essential conduit between businesses seeking part-time professionals and those professionals themselves.




Our mission was straightforward: to showcase RooCruit as the bridge that connects companies with expert part-time talent, emphasising efficiency and the ease of finding the right fit. We targeted businesses in search of quality staff.


We tailored RooCruit's voice to feel professional, yet inviting, especially for businesses looking for top talent. Through a blend of engaging social media, compelling videos, and targeted ads, we aimed to showcase RooCruit as the prime choice for businesses seeking to build their teams, creating an environment that's both welcoming and geared towards professional growth.

Scope

Mission

Voice

Project highlights

Working with RooCruit was rewarding, allowing me to leverage my expertise in social media, particularly on Facebook and LinkedIn, graphic design, and video production.

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