Plan Your Social Media Strategy for 2023 with These Must-Know Stats

It’s no secret that social media is a significant key to business success these days – think of it as a superpower in your marketing toolbox! The right strategy can help you reach new customers, increase brand visibility, and drive sales. Keeping up with the ever-changing world of social media can be overwhelming, but it’s essential to ensure you stay one step ahead. Stay caught up – plan your strategy for the future so you can be ready for whatever the digital world throws at you!

2023 is here, and it’s time for businesses to take their social media strategy seriously. If you want to be in the know, here are some stats you should consider when planning your online presence:

1. It looks like social media is only getting bigger! How many people are using social media around the world? Get ready to be amazed! The latest stats from Statista show that the estimated number of social media users globally is skyrocketing to a whopping 4.41 billion this year. So if you still need to get on social media, now’s the time to jump on the bandwagon! As social media continues to dominate, networks like Facebook, Instagram, and Twitter are growing increasingly popular and driving growth. It’s an interconnected world out there! With the internet becoming more accessible than ever, people around the globe are becoming closer than ever before. Not only are they able to keep up with their friends and family, but they can also discover incredible new brands through social media!
2. Video content will be king: Video content is already one of the most popular forms of content on social media. In 2020, 81% of businesses used video as a social media strategy, with the demand for video content expected to stay strong in 2023.
3. Storytelling will be essential. Social media isn’t just a platform for watching videos any more – it’s an opportunity to create and share captivating stories that keep viewers coming back for more. The right level can help you engage with your audience and emotionally connect. According to a survey by The Economist, 72% of consumers say that a brand’s story is more important than its products or services.
4. User-generated content will be key: User-generated content (UGC) is content your customers or fans can use in your social media strategy. UGC is a great way to build trust with your audience, as it’s seen as more authentic than traditional marketing content. According to the Content Marketing Institute, 90% of consumers trust UGC more than traditional advertising.
5. Personalisation will be essential: According to a survey conducted by Accenture, 73% of consumers say that they are more likely to purchase when they have experiences tailored to their needs. So if you’re a brand hoping to make some serious sales and as consumers become more demanding, you will need to focus on personalising your social media content to better reach your target audience.
6. Analytics will be essential: Social media analytics will be vital for businesses in 2023. Analytics can help you understand your audience better, track engagement, measure the success of your campaigns, and optimise your content for better results.

Businesses need to stay ahead of the game regarding their social media strategy – after all, who wants to be left behind in the dust? Awareness of the latest social media stats is vital to keeping your business ahead of the curve.

If you want to stay in the lead, it’s time to get creative and focus on creating content that grabs attention and keeps it. That means creating stories that have people hooked, utilising user-generated content, creating a tailored experience, and using analytics to measure your progress. It’s all about creating an engaging customer experience.

At the same time, businesses need to be aware of the ever-changing social media landscape and be prepared to adjust their strategy as needed. An excellent social media strategy should be based on data and research and tailored to each business’s unique needs. Take advantage of opportunities to engage with your customers and get the most out of your online presence. Keeping up with the latest trends is critical to ensuring your business stands out and your strategy is effective. Jump on board with what’s hot, and make sure your social media game is strong!